The new programme includes nine Fidelity Private Investment Pools covering a range of asset classes, including Canadian equities, global equities, fixed income assets and money market investments.

Darren Farkas, vice-president of product solutions at Fidelity, said: “Fundamental, bottom-up equity research continues to be the cornerstone of Fidelity’s research process and Fidelity’s new Private Investment Program is managed with the same research, strategies and techniques that deliver stability and performance to Fidelity’s institutional clients.”

Investors can choose to invest a minimum of $150,000 in any pool, or a minimum of $500,000 to use a custom portfolio service that lets them spread their investments across any of the pools.

The investment pools will be managed by portfolio managers from Fidelity Investments and Pyramis Global Advisors, Fidelity’s dedicated institutional investment management subsidiary.

The custom portfolio service allows investors to create their own investment portfolio or select from five Fidelity model portfolios.

Investors can choose a rebalancing option, either fixed or rolldown . They can also choose a rebalancing schedule that fits their objectives.

Investors will receive detailed account statements and access to a Fidelity Private Investment Program website with market and portfolio commentary. They will also benefit from preferred pricing where management fees decline as account balances in the pools increase. Account linking will also allow investors in the program to combine multiple account balances in order to get the lowest possible fees.

High net worth investors continue to be a rapidly growing segment of the Canadian population, currently controlling an estimated 76 per cent of Canada’s financial wealth, the firm says. By 2016, their share of the wealth in Canada is projected to increase to 84 per cent or C$4.5 trillion.

In Canada, Fidelity manages a total of $40 billion in mutual fund and institutional assets.